Consumers have decided to just…
Want endorsements through people they trust,
So , ignoring word of mouth
Could cause your business to go south
That’s why word of mouth is a must.
In this high tech world of business, the best form of advertising is still old fashion word-of-mouth. Why? We find it the most dependable, reliable and longest lasting.
The word-of-mouth is defined as an unbiased recommendation through friends, family or others : who don’t stand to financially gain from it. Yes, words through people we trust sells more products and services than any other form of marketing.
Finding more ways to inspire word of mouth marketing advertising is one the wisest marketing and advertising investments you can make. Yet, it’s unexpected how little most small businesses place in developing a continuous strategy or system for generating word-of-mouth advertising.
Best case scenario, most businesses temporarily focus on word-of-mouth advertising when introducing their business, product or service. But in today’s hyper-competitive company climate the smarter companies set a permanent part of their business plan.
Although there’s many ways to motivate word-of-mouth advertising, here’s the top a few ideas that’s worked for me. This why:
1 . They’re easy to do.
2 . They cost little or nothing to test.
3. The results are usually measurable.
The top 3 business ideas that will encourage word-of-mouth advertising are…
I. Do The Exceptional/Give Exceptional Service
Simply meeting customer expectations is so yesterday. In fact , it won’t even register on the scale of 1 to 10 nowadays. In most cases giving a little more than expected won’t even do it. Sorry.
In order to stand out enough to generate serious word-of-mouth advertising you’ve got to “offer” the extraordinary and back it up with exceptional program.
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1 . Offer an Exceptional Service or product!
2 . Offer Exceptional Value!
3 or more. Give Exceptional Follow-Up!
Now, let’s take an examine quick and easy ways you can benefit from these types of powerful secrets starting today.
I actually. Offer an Exceptional Product or Service
This is the base of encouraging word-of-mouth advertising. An item or service that targets plus “over-delivers” to the need of a particular group of people.
Avoiding the temptation to be all things to all people is the initial step. The next step is having a product or service that will does what the competition doesn’t perform, have or offer.