May Google Caffeine Shake Up the SEARCH ENGINE OPTIMIZATION World?

Within bloody battles between search engines Search engines has always come out as a champion. To hold its position of a preeminent leader it is constantly striving in order to introduce new technologies, innovative features and services. And now this mammoth search engine is rocking the the internet with its new system of indexing.

Latest indexing system was called Caffeine. Its name, as rumour experience it, comes from a couple of coffee addicted designers, who were pulling an all-nighter perspiration over their brainchild. Caffeine is not really another regular Google update. They have more like drastic re-engineering of the entire indexing architecture and infrastructure of the search engine. All these changes are aimed to improve searching process, provide customers with more up-to-date search results and the biggest selection of web content ever offered.
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What exactly is the way the new indexing program works?

Before Caffeine was introduced Google had scanned the information in layers. Some layers got listed faster, some patiently waited for their turn for weeks. That program proved to be ineffective, mainly because of the lengthy delays between the time the content had been published and the time it got indexed. Besides web content itself is getting more and more complex: flash, images, movie and real-time updates have become a fundamental element of webpages, which made an average webpage more complicated for search engines to analyze plus index.

The new Google’s algorithm makes this analysis a lot faster, since it breaks the information in chunks and runs search engine updates non-stop on a global scale. That lets users get the information regarding new content quicker than ever before, regardless of the time and the place it was published.

That sounds like big pros with little cons, but that modify has raised lots of worries among businessmen, who run their business on-line. The point is that with the creation of Caffeine page rankings (the order in which pages appear on Google right after users enter particular search terms) may essentially change. For the businesses that live-and-die based on traffic which is generated by Google, this is pretty much of a big deal. Does that mean that companies will have to change their approaches to SEO to maintain their positions searching results?

Google will hardly ever unlock those secrets about Caffeine. But this new index has been survive some test servers and a lot has been said by Google’s workers, so we can draw some logical conclusions about the change that may potentially take place in search engines environment.

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