Local Search Marketing – Google Places Set up and Optimisation – Step by Step Guide

Local Search Marketing – Google places set up and optimisation guide

A simple guide to starting your own Local Search Marketing advertising campaign.

With over 65% of Irish people using the internet to find local products and services, and over 80% of those making use of Google, it is absolutely essential that every business has an online presence. If your company can’t be found in the search engines, it is merely invisible to these prospective clients. Help to increase that the fact that by the end of 2012 it is expected that over 50 percent of mobile phone users in Ireland in europe will own a smartphone and it is becoming more important by the day that your company is visible in the local online search results.

The following is your simple step by step guide to setting up and optimising your Google Locations page:

Claim your listing!

This is a pretty obvious first step yet one which is often overlooked and if an additional Google Places page is set up, can lead to duplicate listings. To avoid this, perform a full search in the “Maps” section of Google for your full business name and phone number. Often Google has “scraped” a listing for your business through data found in other online business web directories and if so , you need to claim possession of this listing and verify this by postcard.

Keyword research:

Just before completing your business profile it is important to decide on which keywords would be most beneficial for your business to rank for. There’s lots of software available that can help with this however the free keyword tool provided by Google is usually good enough. Be sure to check the “exact match” box for the most precise search figures. These keywords needs to be included where suitable in the business description and categories columns.

Upload photos and videos:

Choose ten photos of your company premises, products or whatever you think is suitable and get them optimised all of them for your Google Places page.
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In case these are quality photos of the company premises upload them to Panoramio or get them geotagged in Picasa or Flickr to help Google associate associated with your business Places page. If you have any quality videos associated to your company get them uploaded to YouTube and be sure to include your business NAP (Name, Address, Phone No . ) in the description!

Build citations:

A citation for a Google Places listing will be the equivalent to a backlink in natural SEO. These are basically every time the particular Google bot sees a mention of the your business “NAP” online. The more appropriate the citation, the more credit Search engines will give to your Places page. e. g. if you are a Plumber, a citation found on a builders index will be given a lot more credit than the usual citation on a “Places to eat” directory. It is also very important that you be sure to keep all your business listings within exactly the same format to make sure Google can associate them correctly.

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